Why it makes a difference
When people think about promotional products, they usually think about the items—branded mugs, polo shirts, caps, or tumblers. But behind every custom piece of swag is a person (or team) working to make sure everything runs smoothly: sourcing the right products, managing timelines, reviewing artwork, catching errors, and delivering on time. For me, that person is—well, me.
I own and operate a woman-owned small business that provides promotional items for companies of all sizes. From the outside, it might just look like I help businesses put their logos on stuff. But from my perspective, I help companies connect with their employees and customers, celebrate milestones, promote team pride, and elevate their brand.
And being a woman-owned business in this space isn’t just a side note—it’s a central part of how I work, why I started this, and why so many of my clients choose to work with me. In this post, I want to give you a behind-the-scenes look at what it means to run a woman-owned promotional products company—and why it makes a difference.
How I Got Started
Like many small business owners, my journey didn’t start with a business plan—it started with a need and a passion. I saw how many companies were settling for impersonal service and generic items from massive promo sites. I believed there had to be a better way—one that combined quality products with a more human touch.
I wanted to create a business where clients felt heard, understood, and supported. And I wanted to build something of my own—something rooted in creativity, service, and connection.
What Being Woman-Owned Means to Me
Being a woman business owner isn’t just about gender—it’s about perspective. It’s about leading with empathy, listening closely, communicating clearly, and paying attention to the details that others overlook.
When my clients choose to work with a woman-owned business, they’re choosing:
- Personalized service that’s rooted in real communication
- A commitment to quality over shortcuts
- An understanding of what it’s like to juggle 10 things at once (because I do it too!)
They’re also choosing to support a business that’s part of a larger movement toward equity and representation in the entrepreneurial world. I’m proud to be part of that movement.
Building Relationships, Not Just Orders
One of the best parts of this business is the relationships I’ve built along the way. I’ve worked with HR managers planning their first holiday party, office admins trying to surprise their teams with swag, and small business owners who want to give back to their staff.
They come to me for help with custom products, but they stay because I treat every order like it matters—because it does.
I take pride in:
- Remembering your preferred shirt styles and sizing details
- Following up on seasonal orders before you even have to ask
- Suggesting new ideas based on your past purchases and events
For me, it’s not just about selling stuff—it’s about helping you shine.
Overcoming Challenges in a Competitive Industry
Let’s be real: the promotional product industry is full of competition. There are massive online vendors offering low prices and fast shipping. But what they don’t offer is someone to call when your items don’t turn out right. They won’t catch a logo placement issue or check in on deadlines for you.
Being a small business in this space comes with challenges—but it also comes with freedom. I get to set my own standards, work with clients I love, and build systems that make ordering easy and enjoyable.
It’s not always easy being a woman in an industry that’s historically been male-dominated—but I’ve never let that stop me. If anything, it’s made me more determined to succeed and stand out.
Empowering Other Women and Small Businesses
One of my favorite parts of running this business is getting to work with other women—both as clients and collaborators. I’ve had the chance to support women-led teams, help female entrepreneurs build their brands, and connect with incredible women doing amazing things.
And every time someone chooses to work with me instead of a nameless mega-retailer, they’re helping me continue that mission.
Why It Makes a Difference for You
When you work with me, you’re getting more than just promo products. You’re getting:
- A partner who listens and cares
- Someone who can help you navigate deadlines and budgets
- Consistency and reliability in a process that’s often unpredictable
You’re also helping to support the kind of business you want to see more of—one that puts people first, gives back, and stays connected to the community.
Final Thoughts
Behind every product I sell is a story, a purpose, and a whole lot of heart. I don’t just want to help you find great items—I want to help you make a real impact.
Being a woman-owned promo business means I wear many hats, but at the core of everything I do is service, creativity, and connection. I’m so grateful to do this work and to be part of your story.
Thanks for reading—and as always, if you’re ready to get started on a project, I’d love to hear from you!
